Our Ethos


Our ethos is Looking Local, Living Local, Loving Local.

Double.LL are committed to highlighting the local life, businesses, people and personalities across Chirk and the Ceiriog Valley, and our primary mission is to encourage our readers to be doing the same.

We believe this comes down to those three easy steps that we have chosen as our tagline.

Looking Local – Across the villages and Chirk are an array of businesses, brands, and tradespeople that are suited to every need, all headed up by fantastic, business savvy, local people. Supporting the local economy starts by looking local first and foremost.

Living Local – Our magazine aims to celebrate the community life and all that it has to offer, whatever your age or interest, there are a multitude of options to get involved with local life.

Loving Local – This area was famously described by David Lloyd George as ‘a little bit of heaven on Earth’, and he wasn’t wrong. Appreciation for where we live starts outside amongst the rolling hills, the fastest-running river in Wales and the Unesco World Heritage site that embraces Chirk Aqueduct and canal. There’s a lot to love.

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